About DCA International

DCA International specialises in the sales skills necessary to win in the world of complex selling. This is a world where sales are won and lost by having an effective sales strategy and proactively influencing the politics.

DCA International was founded by Derek C Shelmerdine in 1990. All of the consultancy and MasterClasses are delivered by Derek.

An outline below for both DCA International and Derek C Shelmerdine

DCA INTERNATIONAL - AN OUTLINE

The focus is on providing sales MasterClasses and consultancy to win in complex and difficult sales situations; for both channel and direct salesforces.

The Workshops and consultancy are designed to help salespeople to achieve their full potential. This is not a “magic bullet” but an understanding of HOW to win in any given situation.

DCA International can deliver sales training and consultancy in all areas of selling. If YOUR salespeople are not winning as much NEW business as you think they should be, in both new name and account development, then DCA International WILL increase your sales successes.

The approach is for all salespeople with any level of experience. If the potential is there DCA International can show the way to becoming a Pele or Pavarotti of selling. Most salespeople do not have this level of innate potential. For them this same approach will maximise their skills. Either way YOU will see an increase in sales performance.

Sales Workshops are delivered internationally.

The locations to date are:

Australia

Bahrain

Beirut

Belgium

Canada

Czech Republic (through translation)

Dubai

Egypt

Eire

Germany

Netherlands

New Zealand

Poland (through translation)

Singapore

Turkey

United Kingdom

United States of America

The sales training materials have also been used under licence in America, Australia and Estonia.

The MasterClasses and Consultancy are designed to be complementary to your existing sales training programmes.

DEREK C SHELMERDINE - AN OVERVIEW

An engineering background with an honours degree is Engineering Science.

In 1979 Derek moved out of engineering and into sales.

Since then Derek has gained experience in most areas of selling and sales management. It is this experience which enables DCA International to provide specialist MasterClasses and consultancy for both direct and channel based sales organisations.

Home |Site Map |